How counterfeiting is affecting the reputation of brands? - The Negative impact of counterfeiting and IP protection services for safeguarding IP rights.

Nowadays, Counterfeiting is a scar in the manufacturing industry and creating a massive loss to big brands. Most of the biggest brands in cosmetics, footwears, apparel, food processing, electronics, fashion and many more industries. These industries are paying heavy loss and reputation damages to the fake manufacturers. It is unfortunate that it is getting difficult day by day to curb with the counterfeiters.

In many instances, we, as a normal public hear in the local market of Asian countries like INDIA, CHINA, PAKISTAN that this product is a selling as a first design of the particular brand, for example; a branded ladies bag. The local vendor is selling by telling as a first copy or second copy of the branded bag and most of us, as a public; we buy it as we do not know the difference between the fake and original goods. The same things are not only happening with fashion industry but the dangerously spreading in Food industries as well.
The counterfeiting and grey market is spreading across the globe. The industries like Legal firms and government/private industries are trying to curb the counterfeiting. The main cause of spreading this industry is that it is already rooted within the society. The counterfeiters are making the fake goods within the small factories which are in the houses and small shops or whichever places to look less suspicious. Moreover, it is always difficult to grab upon the complete chain from manufacturer to local market retailer.

Therefore, many brands are outsourcing work to private investigation agencies which are investigating the counterfeiters and with the help of police departments. The private agencies are investigating from Trademark infringement to conducting criminal/civil raids. Because the bureaucratic work takes a longer process therefore the brands and through their legal firms are more into investigating through private investigation agencies to safeguard the brand and trademarks of IP owners.